Limitations and Constraints of Marketing Essay

In this assignment I will call the limitations and constraints of marketing for Barclays. Within this I will discuss legal acts that Barclays collect to comply with when publicize, collecting data and market researching.Any and every fundamental legal philosophy has limitations and constraints that they have to submit too within marketing, when it comes to market research, advertising or collecting data there be three laws every work has to obey. These laws beData guard take in 1998Trade exposition Act 1968Consumer honorable mention Act 1974Data Protection Act 1998The Data Protection Act controls how your personal cultivation is accustomd by businesses or the government. raft who are responsible for using data have to follow severe rules called Data Protection Principles. This means they must make sure the reading is used fairly and lawfully, specifically stated purposes and used in a way that is acceptable, relevant and not excessive. All in reachation has to be u ndefiled and kept safe and secure.Any companies that keep information on nutriment and identifiable people, all must comply with the Data Protection Act this has to apply to each computerised or manual records containing personal information just about people. Barclays Bank will use this information, with them having accounts on students etc. they will use their information to send out any type of serve or offers the bank is promoting, this is a form of advertising. Barclays whitethorn also use this information for market research, for example if the bank wants a review of consumers views on a new service or if they would be interested in a new service, they can send questions, surveys to the information they have.Trade Description Act 1968Merchandise Marks laws were replaced with The Trade Descriptions Act this came into place on 20 November 1968, the laws and this new Act dealt with mis- interpretation of goods and its particular job is to ensure that organisations secer nate the truth about goods, prices and services.This Act makes it an offence if a company uses wrong trade descriptions to any of their goods and services, this Acts purpose is stop businesses advertising goods or services with insincere proposition. This Act covers a lot from the quantity, size or metre of goods how they were made or processed what they are made of when they were made their somatic fitness for purpose strength, performance, behaviour or accuracy and any other physical characteristics.Barclays will have to obey to this law, they cannot sell, promote a service with false intent. The Student Additions Accounts will have to meet to their description on base the features included into the account have to be accurate and precise. Consumer Credit ActThe Consumer Credit Act was put into effect in 1974, it requires organisations that contribute money to consumers or offer merchandise or services on character reference or participate in certain additional credit acti vities, have to be licensed by the OFT. If a company traded without a license, it would then lead to court case, not having your license or future(a) this act is a criminal offence and can result in a fine or imprisonment.This act regulates consumer credits and insures content and form of credit agreement, procedures relating to events of default, termination or early settlement, credit advertising, method of conniving annual percentage rate (APR) and section 75 which gives consumers extra security system on items that cost over 100 and up to 30.000 paid by credit card.Before Barclays give out their services to consumers they will appraise their creditworthiness, they will use sufficient information obtained from a customer and a credit reference agency. Once a regulated agreement is in place, Barclays Bank will comply with the law and follow the act.Advertising Standards control (ASA)The ASA are an industry that deals with most types of ads, they deal with peoples billing s about advertisings, anything that people may find inappropriate, offensive, irresponsible or potentially harmful. Once a complaint has been made the ASA will do all it can to get the advertisement removed or changed. The types of ads they deal with includeMagazine and newspaper advertisements receiving set and TV commercialsTelevision Shopping ChannelsAdvertisements on the Internet.Commercial electronic mail and SMS text message adsPosters on legitimate poster sitesLeaflets and brochuresCinema commercials conduct mailDoor drops and circularsAds on CD ROMs, DVD and video, and faxesSales promotions, much(prenominal) as special offers, prize draws and competitions wherever they appear. The ASA will help businesses want Barclays produce adverts that will not be misled and will meet principles and meet standards to a fair nature, these ads should be truthful and responsible. When a company produces any type of advertisement they have to make sure images, scripts they use are accept able otherwise there ads could be removed or told to change. in that respect are certain things that the ASA do not find acceptable alongside consumers, such as binge drinking, concerns of obesity, smoking all markets should be aware. drive groups are people who all have a strong opinion on something and act upon it if an organisation produced something a pressure group did not agree with it would have a negative impact against the company.ConsumerismConsumerism is a military campaign for people consumerism protects the customer against useless, inferior, or dangerous products, misleading advertising and unsportsmanlike pricing. It is rights for all customers to have their say, before 1960 consumers had very little rights, now the law has changed and consumers have a lot more.This was put into place because of consumers wanting to be heard, they wanted a right to choose and to be informed. There are certain things consumers can find offensive or unacceptable, when a trafficker makes advertisement they have to be careful about use of language, blasphemy, inseparable humour and false sayings.When an organisation like Barclays produces any type of advertising they have to comply with all laws and consumerism, businesses will do this for their own caoutchouc as well as customers.