Virginia Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Virginia Marketing - Case Study ExampleThis case call for is about the Virginia Tourism Corporation which is considered as a creative and dynamic organisation taking the advantage of historical relevance and beauty of the Virginia state. The corporation is excessively considered as one of the most important organisations in Virginia State and has been continuously involved into the discordant important innovative techniques of doing production line which has capitalized the way tourism business has been done in the country. Due to its romantic appeal, Virginia has remained a hot spot for the tourists and it is because of this reason that Virginia Corporation is engaged into delivering tourism services to the many tourists coming from nearly the world to visit the aesthetic beauty of the region.As discussed above that the marketing mix is a combination of various marketing tools of strategic nature which when feature produce the results which attempt to support the organisationa l goals and objectives. Marketing communication techniques are basically the tools which are used by the organisations different departments i.e. marketing, product development etc to decide upon the various important parameters.For a service oriented organisation, it is very critical that the various elements of marketing communication mix fit together to achieve the maximum results. ... oduct could shoot on the mindset of the customer may not be achieved through offering a service therefore service oriented organisations have to locomote extra mile to reach and delight their customers and deliver value to them through combination of excellent marketing communication techniques.For this purpose, organisations therefore need to be more than proactive as well as innovative in their approach to deliver value to the customers. This is achieved through the use of various tools available such as pricing through innovative means, initiating promotional activities which ensure that more and more customers come to use your services, broadening the base of channels used to generate the gross revenue as well as engaging into effective public relation efforts so that all elements when combined deliver value to the organisations stakeholders as well as the customers.This work will attempt to study and analyse the marketing communication techniques adopted by the organization as its effort to better place itself strategically against the competition and deliver value to both its customers as well as stakeholders besides ensuring that the organisation hold highest ethical values and social responsibility turn working in an strongly service oriented industry.Analysis of Virginia Tourism CorporationThe case study provided for preparing the analysis of the various marketing communication techniques push to the Virginia Tourism Corporation. Virginia due to its natural beauty as well as historical context is considered as one of the most popular tourist descry in the count ry. It is very important to discuss here some of the basic characteristics of the Virginia state before discussing the various marketing communication techniques adopted by the VTC. out front discussing what is