Shangri La Hotels Business Analysis

Shangri La Hotels Business AnalysisIntroduction promised land Hotels (M) Berhad is an investiture holding lodge and in like manner a public limited confederacy. This fellowship was incorporated on June 29, 1971 and currently having a total of 2364 employees. Its headquarters is fixed at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of go such(prenominal) as hotels and bank reanimates, golf level and clubho hire, property management and investment and commercialised laundry. The Companys segments has two segments, which include hotels, asylums and golf course, which is engaged in hotel, beach resort and gulf course line of merchandise investment properties, which includes renting from offices, shoplots and apartment and rental of car parks, and others, which include commercial laundry serve ups and investment holding. promised land Hotels (M) Berhad has many hotel branches dictated at many different states and locations in Malaysia. Als o, nodes whitethorn encounter an infinite choice of luxury possibilities with nirvana Hotels as in that respect ar over 66 hotels located across the globe. Most of the essence(p)ly, nodes whitethorn find themselves living in a hidden paradise once they chose to cleave in heaven Hotel. They outhouse feel relaxed in the juicy guest retinue, pampering themselves in a 5 cardinal rated hotels with all the compulsory swear outs and facilities.As of December 31, 2010, nirvana Hotel (M) Berhad hotel had its properties included Rasa Sayang Resort Spa, paradise Hotel Kuala Lumpur, Traders Hotel Penang, gilded Sands Resort, Palm Beach Resort and Rasa Ria Resort. However, its subsidiaries include nirvana Hotel (KL) Sdn Bhd, Komtar Hotel Sdn Bhd, Golden Sands Beach Resort Sdn Bhd, UBN Holdings Sdn Bhd, UBN Tower Sdn Bhd, Pantai Emas Sdn Bhd, Madarac Corporation and Wisegain Sdn Bhd. The straits activities of the Company atomic number 18 investment holding and the operat ion of a beach resort, signalizely Rasa Sayang Resort. In Malaysia, nirvana Hotels (M) Berhad owns the 29-storey, 720 board nirvana Hotel Kuala Lumpur. On the other hand, it in any case owns the Golden Sands Hotel, Komtar Hotel and Palm Beach Hotel in the island state of Penang. paradise hotels ceaselessly differentiate their dish up to match with customers taste and implore.Company moxiedropThe company was incorporated in Malaysia on 29 June 1971 chthonian the Companies Act, 1965. The company was limited by piece of grounds with the registered name Taman Developments Sdn Bhd. On 7 kinfolk 1974, the name was then changed to Rasa Sayang Beach Hotels (Penang) Sdn Bhd. The company was converted to public company on 23 February 1977 under the name of Rasa Sayang Beach Hotels (Pg) Berhad. On 1 September 1982, the company was listed on the Kuala Lumpur Stock Exchange (KLSE).Yet, the company was delisted from KLSE on 21 December 1987 due to a general offer do by Perlis for th e entire issued handle capital of the Company and acquired to a greater extent than 90% of the issued sh atomic number 18 capital of the company. On 2 January 1992, the company assumed its present name. The company had successfully merged with UBN Holdings Sdn Bhd which comprised the acquisition by the company from Kuok Brothers Sdn Bhd and Landmarks Berhad, the entire issued sh ar capital of UBN Holdings Sdn Bhd on 21 September 1992. However, the company was re-listed on the KLSE on 1 December 1992 with the company undertook a bonus issue and afterward a public issue.enlightenment Hotels (M) Berhad has its own vision for achieving the goals to be the dress hat hotel. Its vision is to be the first choice for our guest, colleagues, sh arholders and barter partners. Whereas heaven hotels to a fault has its foreign mission at all the clip which is to delight our guests e rattling time by creating engaging experiences straight from our hearts. The company is in operation(p) bas ed on the following principlesEnsuring leadership drives for results.Making guest hardcorety a discover driver of the business.Enabling decision-making at the guest contact point.Creating an surroundings where colleagues may execute their personal c beer goals.Demonstrating honesty, care and integrity in all relationships.Ensuring policies and processes are guest and colleague friendly.On top of that, paradise hotels (M) Berhad is operating under all professional persons in entrap to educate heaven hotels to be the top hotel in the world. Board of directors include erythema solare sri A. Razak store Ramli (Chairman)Kuok Oon Kwong (Managing Director)Datin Rozina Mohd Amin ( administrator Director)Dato Haris Onn bin Hussein (Independent Non-Executive Director)Dato Seri Ismail Farouk Abdullah (Independent Non-Executive Director)Datuk Supperamaniam a/l Manickam (Independent Non-Executive Director)Dato Dr Tan Tat Wai (Independent Non-Executive Director)Tan Yew JinDato Khoo Eng MinRavinder Singh Grewal Sarbjit SJoseph Patrick Stevens (Alternate Director to Ravinder Singh Grewal Sarbjit S)BusinessWhat is the basic requirement of a hotel in pitch to get together customers? Hotel is basically be considerables to returns industry which generally provide accommodation wait ons to mint for a comfortable stay. improvement is rattling authorized to a hotel as it pull up s teachs bring to customer satisfaction and customer loyalty. Shangri-la Hotels (M) Berhad are definitely the best hotel which provides high up standards of gains to customers as it had awarded topper Business Hotel Brand in Asia peaceful by the Business Traveller 2012.Under Shangri-La Hotels (M) Berhad, it has currently 9 brands of hotels in the helper industry. It includes, Shangri-La Hotel Kuala Lumpur, Traders Hotel Kuala Lumpur, Shangri-Las Rasa Ria Resort Kota Kinabalu, Shangri-Las Tanjung Aru Resort and Spa Kota Kinabalu, Putrajaya Shangri-La, Traders Hotel Puteri reserve Joho r, Golden Sands Resort Penang, Shangri-Las Rasa Sayang Resort and Spa Penang and Traders Hotel Penang. Every hotel under Shangri-La Hotels (M) Berhad are doing very puff up as for the most part hotels are ranked louver stars hotel and have a very salutary genius among customers. Every hotel has its own limited attractions such as Traders Hotel endlessly located in the city which easier attach to the get totainment. Whereas Shangri-La hotel offers stylish and tooth virtually environment for customers.In cabaret for a hotel to fight down and improve its business, Shangri-la hotels constantly push their helpings to a higher level as runs are the main nominate to bring in more businesses. Its five-star written report always maintaining a world-class redevelopment at all the time. stylishly decorated, the lofty guest direction at Shangri-La hotel present large clear windows with exquisite city views. Memorable and satisfaction of both customer became the crucial mi ssion of Shangri-La hotel. Shangri-La hotel differentiate its rooms according to customers preference. Rooms house be chosen in Deluxe room, Executive room, Horizon Executive room, Premier room and Executive Suite. Customers are able to choose their rooms to prefer a better environment and comfortable stay in the hotel.There are varieties of serves provided by Shangri-la Hotel in order to requite customers and bring customers loyalty to the business. Facilities provided by Shangri-la Hotel are partly free of charge for customers to fully utilize such as the facilities of physical fitness center, outdoor swimming pool, tennis courts, steam room, sauna, massage, aerobics or jump studios and many more. The easy-favouredly landscaped outdoor swimming pool is the adroitness always satisfied the customers as they are able to relax and enthrall the fascinating environment. The fitness centre is alike an pregnant facility for hotel as many people nowadays are going to fitness centre every week. This had decease a habit to them and the fitness centre is an primary(prenominal) place for them to workout.In Shangri-La hotel, there have the facilities of clinic to provide checkup service for customers who in ill. This leave alone make customers accessible as they do not exigency to go clinic outside and able to rest in the hotel after getting medical treatment. Shangri-La hotel withal provide alter facilities for handicapped such as handicapped toilet as to satisfy them although they are people with disabilities. Customers are able to choose non-smoking rooms or smoking rooms according to their preference. Safe deposit box in addition provided to let customers safe keeping their grand documents or expensive goods. set facilities and valet service are provided for customers who looking for a stay in the hotel.Services such as the complimentary shoeshine service is provided for customers who staying in the hotel for a period of time and looking for shoeshine service. Postal and courier service also provided in order for customers to deliver documents or packages. Laundry service provided for customers who indirect request to wash their clothes. Those services are provided to easier customers as they are not requirement to looking those service outside. Child care or babysitting service also provided in the hotel as some parents have some imperative things to do, they potbelly looking for babysitting of their babies.A hotel elicit be in use(p) without few facilities, hardly undersidenot be occupied without restaurants and bars. Shangri-La hotel features the impressive option of international, award winning restaurants, including the award-winning Restaurant Lafite, which serves the finest western cuisine. There are five awesome restaurants and two bars located inside the hotel. The immense selection of dining options makes Shangri-La hotel a best location for travellers who jollify fine cuisine, and also makes the ho tel an excellent location for businessman to convene meetings and conferences. non only that, Shangri-La hotel provides free breakfast or drinks for customers at the caf fleck they preparing rooms for customers. This implication done by Shangri-La hotel is to concern the sought after expectation of customers and try to satisfy customers by exceeding customers perceived expectation.Shangri-La hotel also provides 24-hour room service which customers are able to request dishes or drinks with a simply phone call. 24-hour room service is best ask by businessman who went out for business meeting and came back belated night. It allow for satisfy them with a delicious meal and the fast delivery. a few(prenominal) shops are located inside the hotels such as the foreign bind-and-take counter and gift shop. Foreigners are able to exchange their currency in the hotel and tourists freighter purchase gifts in the shop. As now technology became more important, Wi-Fi is the best tool for tourists and businessman. Free Wi-Fi access is provided for every room guests in order for them to access to the internet.Shangri-La also provides travel and transportation service for customers. Airport connection is one of the service included, guests notify choose to earn hotel by hotel limousine pick-up, express train or taxi. This usually is make for foreigners and tourists. Hotel limousine pick-up can be chosen with different types of cars. Car rental service and travel agency also provide for customers in order for them to visit any places nearby the hotel. This services provided for customers so they do not need to look at outside of the hotel and can be forefend scamming. Many business amenities are offered to businessman such as the meeting rooms, binding service, laser printing, scanning and photocopying services in order for them to prepare important documents in their trip.Prompt and fast check-in and check-out service also attract customers as they dont have to wai t for so languish with the service process. Helpful and well-off receptionists are also type of service that the hotel provided for customers. Receptionists and customer service can help the customers to thrash problems such as the changes of rooms or handle ailment. Outstanding lag will satisfy customers as they provide great and wonderful service for them. Hotel employees with smile and cheerful look will make the customers feel happy and satisfied in terms of hospitality service.By according to the feedback standard online, Shangri-La hotel can said to be the highest positive feedback received by the customers. Most customers are satisfied and happy with the services provided by the hotel. Satisfied customers will promote and recommend to others with the great services they received at the hotel. coercive war cry of mouth can improve the reputation of the hotel and this enable the hotel to attract more customers. Customers satisfactions always brings Shangri-La hotel the effort to do better and it leads to customers loyalty where customers will fuck back to visit the hotel next time. Shangri-La hotel always maintain a high standard of services as they believe service is the crucial rules of a successful hotel. This is how Shangri-La Hotels (M) Berhad do business in a fully competitive environment and yet did so well in the service industry.SWOT AnalysisA companys successfulness always depends on the strategy that the company used to improve its business. SWOT analysis is one of tools that most companies like to use to determine the companys strengths, weaknesses, opportunities and threat. Hotel industry such as Shangri-La hotels (M) Berhad also need SWOT analysis to use as a guide for the business and distinguish surrounded by straight off situation and future situation. SWOT analysis will be very effective and useful for Shangri-La hotels (M) Berhad to improve its strengths and opportunities and yet minimize the weaknesses and threats.Strengt hs, which are the beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. unrivalled of the strengths of Shangri-La hotels (M) Berhad is the brand name. Brand is very important for every business as it helps to internationally recognized for its luxurious hotels and resorts. Shangri-La hotels (M) Berhad is said to be an aspirational brand to the public. Besides, the leadership and management skills of Shangri-La hotels (M) Berhad is well known for its fine and tuned management that is capable enough to pack the whole corporation. It helps Shangri-La hotels provide great and excellent service for every customer. Next, the high quality service of Shangri-La hotels (M) Berhad also attract a large number of repeat customers which form a loyalty between them.In addition, another strength of Shangri-La hotels is its five-star f ortuity that won legion(predicate) awards including the leading spot as the Top Asia Hotel in Malaysia, Best luxury Hotel in Malaysia by the 2012 Trip Advisor Travellers Choice Awards and World luxuriousness Hotel Awards Global Winner in the Best Luxury Business Hotel and Best City Hotel category 2011. These awards intentt up a branded two-bagger for Shangri-La hotels and reputation in the hotel field. Not only that, Shangri-La hotels (M) Berhad also is the leading corporation on its line of food expertise in various cuisine from eastern to western. Many customers visit Shangri-La hotels are mostly due to the delicious and relaxing restaurants. Clean and tidy of the hotel rooms are the main reason of customers likes to visit Shangri-La hotels as they always satisfied with the environment.Weaknesses, which deteriorate influences on the organizational success and growth. There are little of weaknesses of Shangri-La hotels (M) Berhad as they always minimize their weaknesses and transform to their strengths. unity of the weaknesses is the inadequate of staff with qualifications as Shangri-La only hires personnel with virtuoso(prenominal) expertise and the draught for custody. This may affect the shortage of workers and influence the carrying out of the hotel.Furthermore, the concept of Shangri-La is outdated and does not appeal to younger generation. They quite a go for hotels such as Hard Rock Hotel or G Hotel. Next, the fear cost is too high to handle as Shangri-Las hotel and resort must be excellent to its quality for accommodation. This will increase the expenditures of Shangri-La hotels and thence the expense of the hotel room will also increase.Opportunities, that are presented by the environment within which our organization operates. These arise when an organization can take benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable. As economy of Malaysia had improve steadily nowadays a nd touristry sector is growing and booing in the recent years making the petition for hotels to increase significantly. Economy of the country will directly enhance the tourism sectors, thus service industry such as hotel will be attractive. Besides, online market is one of the opportunities that helps the growth of Shangri-La hotels as it ranks No.1 in the Tripadvidor website. engineering helps Shangri-La hotels to attract customers as it is kind of trade and publicity strategy.On the other hand, partnership with international airways, KLIA, is one of the opportunities that more foreigners will be able to visit Asia. This in return increases the occupancy in hotels. Besides, as the steadily growth of economy had increase the job opportunities in Malaysia and this will occurs the lack of human resource. Thus, the lack of human resource will supercharge expatriates to come and work in Malaysia. These are the upper class people and usually require hotels for their choice of stay. Threats, one of the threats facing by Shangri-La hotels (M) Berhad is the competition of the business. Rival hotels are setting up their base in Asia and degrade their prices making it more competitive. Those competitors will influence the sales of Shangri-La hotels. Guesthouses will also compete as they provide much lower rate and affordable to all people. Low budget hotels are the competitors which offering lower costs of accommodation for customers to compete with Shangri-La hotels. In addition, facing pages virus such as SARS and H1N1 and robbery cases will monish people not travel overseas and thus affected the business of Shangri-La hotels.SWOT analysis is one of the tools that are very important and effective for every business to determine the situation of the business and thus making improvement for it. Shangri-La hotels (M) Berhad will keep providing great service for customers after doing SWOT analysis as understand the internal and outside determinants of the busines s.Marketing Strategies (7 Ps)A companys success is not only depends on the potentiality and efficiency of the companys management. It also need to focus in market which is the important process of communicating the product or service with customers. Customers are important as without customers, a company will not grow and success. In order to grow a company, customers satisfaction need to get into details. Shangri-La hotel is a company which marketing its services to the customers. Therefore, Shangri-La hotel must has its marketing strategies to achieve the companys goals.Marketing strategies defined as the marketing logic by which the business unit hopes to achieve its marketing objectives. Marketing strategy consists of unique(predicate) strategies for target markets, marketing mix and marketing expenditure level. Marketing mix is the most common strategy used by many company. Shangri-La hotel is one of the companies which implement marketing mix strategy. Marketing mix consis ts of 7Ps for growth an effective marketing strategy. It consists of product, price, people, process, promotion, place and physical march.The first P Product, usually defined in the capacity of goods or services. Product can be differentiated with quality, design, variety and features. The product of Shangri-La hotel is providing services to customers instead of goods. Shangri-La hotel provides online customer service for customers and customers can get to know the hotel with their website provided. Accommodation service is the main service a hotel provides for customer. So, in order to satisfy customer, types of rooms are playing an important role. There are five types of rooms provided for customers according to their preferences.A hotel must always satisfy customer and build a good relationship with customer with service provided in order to get loyal customer for the hotel and yet maintaining a retentive term business. Shangri-La hotel provides variety of facilities for con venience their customer to enrapture the stay from the time check-in until check-out. Facilities can be included exclusive room facilities, hotel facilities, dining and entertainment, sport and leisure for customers. Services with intangible are the laborsaving services provided by receptionists and the smiling face welcoming customers by the staff.The back up P Price, is the measurement of money for customers to even off for accommodation service in the hotel. Shangri-La hotel always fixed the price according to the types of rooms chosen by customer. Customers are able to make booking online as to favorable them for make comparison and know the price. Online booking usually will request customers to choose few options according to their choices and they can pay the total amount of the room by using credit card. Besides, online booking will well-to-do foreigners as it provide currency converter for them to convert into their currency.Pricing strategy using by Shangri-La hote l is based on the service ordered by customers, so customers will be more satisfy with the service because the hotel provide service according to customers order. Discounts and allowances will be given by Shangri-La hotel in the off-peak seasons as to attract more customers to increase sales. By giving discounts in a special room rate, customers can have the chance to stay in the hotel with a relatively lower price and the hotel can build the customer loyalty at the moment. Customers also can made their payment with cash or card as to convenient customers and prevent hassle of customers.The trine P People, relate to persons who have in the process of interaction. People can be classified into target customers and service personnel by Shangri-La hotel. Target customers of Shangri-La hotel are mostly from upper-class or those who posses higher financial aptitude. Shangri-La hotel is mostly targeted customers of tourists and businessman. Tourists who come from overseas are willing to stay in a luxurious and expensive hotel as they are of higher financial group and likes with relaxing lifestyle. Besides tourists, businessman is another target customer who mostly demand to stay in a five star hotel as their expense will be paid by company. By choosing a five star hotel by business travelers, it will create a good image of the company he/she represented.Whereas the people of service personnel involve in the interaction, Shangri-La hotel must recruits and hires employees with skills and attitudes. Skills can be relate to the qualification, ability and competency. Attitudes are those behavior that every staff in the hotel must be acquired such as helpful, responsive and smiling. Shangri-La hotel has provided training programmes for all the hotel employees to make improvement. With skills and attitudes, employees are able to satisfy customers in any issues and lead them back to loyalty.The fourth P Process, refers to the systems used to assist the organization i n delivering the service. For example, when enter a hotel, you welcomed by staff with smiles, check-in service is fast, baggage is taken to room, have a great service from the restaurant and facilities, and finally stop trip and baggage delivered to you. This is the process in Shangri-La hotel. Shangri-La hotel present process involve in delivering services.Fast check-in process is the key of first impression of customer as reservation will be served directly by the receptionist. Besides, when customers are in hunger and order dishes through room service, a fast delivering process is enough to satisfy customers. If customers essential to make a complaint regarding the non-working of air-conditional, the fast process of making complaint and solve the problem is very important. Shangri-La hotel always help customers to solve problem as they care of customers.The fifth P Promotion, usually made to attract more customers to increase sales. Shangri-La hotel usually have promotion an d special offer to build long term relationship with loyal customer. Shangri-La hotel is using advertising and online marketing to make promotion. Advertising can be regarded as the banner and brochures of the hotel. Technology had become very important nowadays as most people know how to surf internet.Online marketing is the trend to promote Shangri-La hotel. Customers can book hotel rooms at other website such as booking.com and agoda.com. Those websites are able for customers to leave feedback regarding their stays. Positive feedback will successfully attracted more customers to visit the hotel. Furthermore, customers are able to pay less for more with special offer and promotion made by Shangri-La hotel. Customers can enjoy delicious meals at the restaurant with the special offer made in particular day such as Valentines day. Positive word of mouth is one of the ways for promotion as satisfied customers will recommend other customers to visit the hotel.The sixth P Place, where customer can receive the service. Shangri-La hotel is a world-class hotel as hotels are distributed all over the world such as Malaysia, Hong Kong, Taiwan, China, Australia and etc. New hotels are built by according to the demand drawing string management as the company knows what places are demanded by people for a hotel. There are three Shangri-La hotels in Penang, two at Batu Feringgi and one located in Georgetown. Batu Feringgi Beach is one of the tourist attractions in Penang. Foreign travelers love to visit the beach and this had made the popularity of Rasa Sayang Resort and Golden Sands Resort. Traders hotel is located in Georgetown where most of the businessman likes to visit. Hotels located in the city will be more preferable by travelers as they can go visit any place nearby. Places of the locations of Shangri-La hotel are wonderful and it has its own particularized environment.The seventh P Physical evidence refers to services in tangible. The most common physical ev idence of Shangri-La hotel is the brochures which mostly customers can requested at the counter. Business cards of receptionists or managers can be regarded as physical evidence as it can be used for next visits or recommendations. Customers can enjoy the beautiful and extraordinary designs of the outdoor swimming pool as it is regarded as the physical evidence. When customers made payment of the hotel room, an invoice of payment will be received by customer. It belongs to physical evidence as shows that customers are able to enjoy the optimum level of satisfaction of services.Service IssueShangri La Hotel Berhad is a limited company that operates throughout Malaysia. Although Shangri-La Hotels (M) Berhad is doing good in the service industry, there have some issues that need to be improved and overcome. One of the issue faced by Shangri La Hotel Berhad is the insufficient manpower to brook the daily operations. This is because Malaysia is facing lack of workers and is importing wo rkers from other foreign countries. The plug in between manpower and Shangri La Hotel Berhad is fairly simple as manpower is proportional to productivity.The more people are available to work, the faster projects can be completed or the more projects a company can take on. Conversely, a lack of adequate manpower prevents businesses from completing tasks. The lack of productivity translates into a reduction in revenue and profit, which in some cases means the business cant stay operational. Hence if Shangri La do not handle this issue adequately, the efficient and effectiveness of the company will be affected.The second issue faced by Shangri La is the standards of the hotel staff not on par. With the increasing challenges the hotel sector is facing globally and the escalating demand for tourism products and services, especially in the emerging markets, there is urgent need for players in the region to offer high quality performance standards to survive.As verbalise, because of ins ufficient workers, Shangri La has to hire foreign workers in order to symmetry up the workforce. Foreigners on the other hand are usually employ from third world countries because of their low cost. This in return has taken bell shape on the overall performance of the company. Therefore, Shangri La should also look into this matter.The third issue is about the maintenance handled by Shangri La. As noted Shangri La Hotel Berhad is engaged in the operation of hotels and beach resorts, a golf course and clubhouse, property management and investment and commercial laundry. In the field of golf courses and clubhouse, maintenance is the upmost important.Shangri La on the other hand is doing just average based on the reviews. Because Shangri La Hotel Berhad is a five star company, they should be able to improve their maintenance and achieve excellence. As stated, maintenance is important in the hospitality trade as it reflects the service provided by Shangri La to their customers.Beside s that, Shangri La also engages in beach resorts, having one in Batu Ferringhi and one at Sabah which is the more popular ones. Based on the reviews of the hotels, Shangri La Hotel Berhad has received complaints on the lack of entertainment provided on the beachfront which is also one of the issue faced by Shangri La. The beach itself is already horrific to enjoy. However, being viewed for their excellence, Shangri La Hotel Berhad should enhance a solution to that matter. Several reviews stated that there is nothing for the people to do at the beach but loafing around making the stay boring and unworthy.All these issues should be addressed by Shangri La Hotels Berhad as to maintain their international standards. If these service issues are solved, there is no doubt that Shangri La Hotels Berhad will achieve excellence in their line of trade.Latest Venture / Business excogitateAlthough Shangri-La hotels (M) Berhad already owns 66 hotels all over the world and has long term customer s, Shangri-La hotels (M) Berhad want to keep expand and differentiate its business in order to provide more service to the public. This is also a way to get more income and try to satisfy customers in a long run. Recently, Shangri-La hotels (M) Berhad have some new business plan and latest venture for its business.For example, they planned to have some major refurbishment programme for certain resorts. For example, some renovation would be held in Rasa Ria Resorts garden Wing guestrooms. When the renovation is fully completed, those improved room products will give the resort a stronger business platform for the companys future growth and well to compete strongly in this competitive marketplace. They try to satisfy customers of their specific services provided which cant be found among competitors. This will lead to a competitive advantage for them and customers will looking forward for new venture and service provided by Shangri-La hotels (M) Berhad.Besides, Shangri-La Hotels (M) Berhad has planned to