Clearmen Freestyler

1.INTRODUCTION: 1.1.UNILEVER: Unilever is a BritishDutch multinational fast-moving consumer goods company. Its wares involve foods, beverages, cleanup position agents and personal care products. It is the worlds third-largest consumer goods company measured by revenues (after Procter & gamble and Nestlé) and the worlds largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they work on as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow epoch Paul Polman is Group Chief Executive. As of December 2011, it was the eighteenth largest company on the FTSE, with a market capitalization of £27.3 billion.[1] 1.2. gage ANALYSIS: 1.2.1.STRENGTHS: 1.2.2.WEAKNESSES: 1.2.3.OPPORTUNITIES: 1.2.4.THREATS: ? 2.CLEARMEN PRODUCT: 2.1.INSIGHTS, STRATEGY AND THE IDEA : Beauty and unisex seg work forcets dominate the Vietnamese shampoo category while manlike person shampoo is relatively unknown; unresolved manpower took the chance to educate men on their scalp requirements and how Clear Men stern service control dandruff. The challenge was how to gibber to men who do not use a male item shampoo and convince them Clear Men is the beat out product for them. The Insights showed that mens passion points were technology and football game. The cerebration was to die the dandruff-free, non-stop performance that the target would find appealing. To communicate the products benefits, freestyle football was make the core focus of this campaign. The relevance between men demo their skills (looking good) and a young, cool approach to playing football helped us arrive at a great participatory platform. 2.2. aim: CLEARmen is a brand that is built on the usable history that men have different scalp requirements from women. And that CLEARmen, with its ingredients, can help tackle dandru! ff...If you want to get a secure essay, lodge it on our website: OrderCustomPaper.com

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